"Cooking Up Content: From Concept to Screen" Outlines Complete Content Strategy, Composition and Presentation Process for Digital Out-Of-Home (DOOH) Media in Creative, Interactive Format

TRUMBULL, CT - JD Events, producer of The Digital Signage Show, announces the addition of a new, first-of-its-kind content creation demonstration and strategy briefing set to take place at The Digital Signage Show November 10-11, 2009 in New York.  For the first time ever, creative and strategic minds will meet in a live demonstration by the industry's leading content creation strategists from Cisco Digital Media Creative Services, Heads & Tails, Inc., and Show + Tell. 

Presented by Harris Corporation, Cooking Up Content: From Concept to Screen is also sponsored by Samsung Electronics America.

With brands, venues, users and agencies presenting an estimated 2 million content spots on North America's digital signage and digital out-of-home networks during 2009, content best practices are unfolding very rapidly and very quietly.   Organizations, venues and advertisers need to clearly understand the content creation and development process from strategy to creative to execution.  Using the technological infrastructure of Digital Signage for its benefits in brand merchandising as well as effective patron, staff and student communications, creating relevant content is critical to improving dwell and engagement times and product sales lift.

"I am thrilled to be a part of "Cooking Up Content" at The Digital Signage Show in New York," said digital out-of-home guru Lyle Bunn, who will emcee the demonstration.  "This demonstration will be very useful in allowing advertisers and others to see content creation strategies and processes from a first-hand perspective.  More importantly, this technique helps to ensure these audiences can then deliver a relevant, contextual brand message to buyers and other key stakeholders."

Cooking Up Content: From Concept to Screen provides attendees with a two-day, birds-eye view into the strategy, creative process and deployment of the content for DOOH and place-based networks, including:

• Creative Briefings Communications Objectives Play Loop Strategy
• Content Storyboarding Content & Post Production

Content creation companies including Cisco Digital Media Creative Services, Heads & Tails, Inc., and Show + Tell  will be assigned a specific and unique creative brief, and will be responsible for demonstrating a one-minute play loop for that venue during the final stage of the two-day program on November 11.  In addition to benefiting from the presentation, which is made in an executive briefing format, the fishbowl environment and pre-scheduled periodic process / progress briefings will allow attendees the opportunity to "look over the shoulder" and learn from some of the best digital signage / digital out-of-home content producers while also seeing play loop structure and content best practices in action.

"When the idea for a content-focused demonstration was brought to us, we felt it was a perfect fit for our show.  As part of our continued commitment to supporting the end-user buyer, we make it a point to focus on providing tools that ensure their strategies are well thought-out before any technology is purchased or media is created," said Lawrence Dvorchik, General Manager of The Digital Signage Show.  "It's imperative that organizations realize while their brand needs to be in many places, it's not just about taking any commercial or content and running it on the screen.  Content needs to be focused on the needs of a specific audience and engage customers to motivate them to action.  ‘Cooking Up Content' accomplishes this by giving attendees a birds-eye and holistic view of the intricacies in developing truly engaging content."

For more information about The Digital Signage Show, visit http://www.thedigitalsignageshow.com/

About JD Events

JD Events is dedicated to the creation of targeted and innovative industry-leading events that deliver unmatched results. The company brings together highly qualified buying audiences, education-rich content and high-level networking opportunities -- all geared toward increasing business transactions in the markets it serves. For more information on JD Events, visit http://www.jdevents.com/ or contact Joel Davis at joel@jdevents.com